Monday, February 10th

• 19:30 - 23:30

  IMTM Opening Evening

  Jerusalem

  By invitation

  Read more about IMTM Opening Evening

  19:30 - 23:30

  IMTM Opening Evening

  19:30 - 23:30, Monday, February 10th

  Jerusalem

  By invitation

  

Tuesday, February 11th

• 08:30 - 10:00

  AMBASSADORS’ BREAKFAST
  Sponsored by Israel Incoming Tour Operators Association

  Hall F

  By invitation

  Read more about AMBASSADORS’ BREAKFAST
  Sponsored by Israel Incoming Tour Operators Association

  08:30 - 10:00

  AMBASSADORS’ BREAKFAST
  Sponsored by Israel Incoming Tour Operators Association

  08:30 - 10:00, Tuesday, February 11th

  Hall F

  By invitation

  

• 10:00 - 10:30

  IMTM Ribbon-Cutting Ceremony
  sponsored by israel hotel association

  Lobby Pavilion 2

  Open to all

  Read more about IMTM Ribbon-Cutting Ceremony
  sponsored by israel hotel association

  10:00 - 10:30

  IMTM Ribbon-Cutting Ceremony
  sponsored by israel hotel association

  10:00 - 10:30, Tuesday, February 11th

  Lobby Pavilion 2

  Open to all

  

• 11:00 - 13:00

  Meeting of The Israel Association of Travel Agencies

  Hall K

  By invitation

  Read more about Meeting of The Israel Association of Travel Agencies

  11:00 - 13:00

  Meeting of The Israel Association of Travel Agencies

  11:00 - 13:00, Tuesday, February 11th

  Hall K

  By invitation

  

• 11:00 - 11:30

  WELFARE MANAGERS CONFERENCE

  Hall H

  By invitation

  Read more about WELFARE MANAGERS CONFERENCE

  11:00 - 11:30

  WELFARE MANAGERS CONFERENCE

  11:00 - 11:30, Tuesday, February 11th

  Hall H

  By invitation
• 11:30 - 12:30

  Ethiopia – land of origins

  Hall G

  Open to all | Lecture in Hebrew

  Read more about Ethiopia – land of origins

  11:30 - 12:30

  Ethiopia – land of origins

  11:30 - 12:30, Tuesday, February 11th

  Hall G

  Open to all | Lecture in Hebrew

  

  Event Details

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  Ethiopia is an ancient country whose unique cultural heritage, rich history and remarkable diversity are reflected in a tally of nine UNESCO World Heritage Sites – more than any other country in Africa. Within its borders, you’ll find the world’s fourth-holiest Islamic city, along with as the oldest continuously-occupied town south of the Sahara. Add to this the beautiful Simien and Bale Mountains, the spectacular volcanic landscapes of the Danakil Depression, and a wealth of mammals and birds found nowhere else in the world, and it’s little wonder that Ethiopia has become the most attractive and popular emergent tourist destination in Africa.

  Speaker:

  Avraham Rabinovitch, Author of ‘The Travel Guide to Ethiopia, and  the CEO of: Avrish – Ethiopia – on your way

• 12:00 - 17:30

  WELLNESS TRAVEL CONFERENCE

  Hall F

  Open to all

  Read more about WELLNESS TRAVEL CONFERENCE

  12:00 - 17:30

  WELLNESS TRAVEL CONFERENCE

  12:00 - 17:30, Tuesday, February 11th

  Hall F

  Open to all

  

  Event Details

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  WHY WELLNESS TRAVEL

  The Global Wellness Institute estimates that Wellness Tourism grew into about $700 billion market and it became a megatrend in 2019, the largest growing niche for vacationers.

  Wellness travel promotes health and wellbeing, both physical and mental, through activities that can be included in the trip program.

  Wellness is not just a lifestyle choice, it is big business. In our modern digital era world, it gives new opportunities for travel consultants to be needed for a client.

  From luxury SPAs in hotels to holistic retreats in amazing natural environments all over the world with a wide variety of treatments, techniques, and philosophies.

  WTC – Wellness Travel Conference will open new horizons for business development and will help providers from different countries to meet Israeli professionals.

  WTC – is a perfect platform for B2B meetings and building new partnerships.

  More info….

• 12:00 - 16:00

  Winter 2020 Meeting of the members of the Israel Incoming Tour Operators Association

  Hall M

  By invitation

  Read more about Winter 2020 Meeting of the members of the Israel Incoming Tour Operators Association

  12:00 - 16:00

  Winter 2020 Meeting of the members of the Israel Incoming Tour Operators Association

  12:00 - 16:00, Tuesday, February 11th

  Hall M

  By invitation

  

  Event Details

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  The Israel Incoming Tour Operators Association unites all of the travel agents who deal with incoming tourism to Israel.

  The members of the Association are responsible for about 51% of tourist trade to the State of Israel, out of about 61% of the total business turnover in incoming tourism (promoted tourism, excluding family and business visits).

  A closed meeting for members of the Israel Incoming Tour Operators Association will be held during the IMTM Exhibition.

• 12:00 - 13:00

  What is the connection between the Dolomites and the Negev?
  A case study for developing and branding a new tourism area.

  Hall H

  Open to all | Lecture in English

  Read more about What is the connection between the Dolomites and the Negev?
  A case study for developing and branding a new tourism area.

  12:00 - 13:00

  What is the connection between the Dolomites and the Negev?
  A case study for developing and branding a new tourism area.

  12:00 - 13:00, Tuesday, February 11th

  Hall H

  Open to all | Lecture in English

  

  Event Details

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  Following the successful inter-ministerial study mission to the region on developing the Negev as a tourism brand, we will hear a discussion among tourism professionals from different regions in the Dolomites who together successfully developed and branded the Trentino region, turning it into one of the most popular tourism destinations in Italy.  We will discuss the development process, the reasons for the success of the new brand and how to learn from them as we develop the Negev into a leading tourism destination.

  Participants:

  • Shai Hagigi, Chairman of the Center of Regional Councils – development
  • Amir Halevi, Director-General, Israel Ministry of Tourism
  • Dikla Cohen-Sheinfeld, Director, Office of the Director-General, Israel Ministry of Tourism
  • Fabio Sacco, General Manager, Val di Sole Tourism Board
  • Alredo Ravelli, hotelier
  • Silvano Domineci, farmer and president, Val di Sole agro-tourism
• 13:00 - 14:00

  China Beyond Imagination with Sichuan Airlines

  Hall G

  Open to all | Lecture in Hebrew

  Read more about China Beyond Imagination with Sichuan Airlines

  13:00 - 14:00

  China Beyond Imagination with Sichuan Airlines

  13:00 - 14:00, Tuesday, February 11th

  Hall G

  Open to all | Lecture in Hebrew

  

  Event Details

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  China Cultural Center Tel Aviv – Present the Cultural Center of Embassy of the People’s Republic of China in the State of Israel, Present the Center’s activities, courses and events taking place at the Cultural Center.

  Sichuan Airlines – will introduce tourism of Sichuan Province in China, as well as show the Airline’s lines and services.

  In collaboration with: The Israel Association of Travel Agencies & Consultants.

• 13:00 - 13:30

  Cheers with the JDA

  Booth 55, Pav. 2

  Read more about Cheers with the JDA

  13:00 - 13:30

  Cheers with the JDA

  13:00 - 13:30, Tuesday, February 11th

  Booth 55, Pav. 2

  

  Event Details

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  Come raise a toast for a successful year of tourism with the JDA tourism

• 13:30 - 14:30

  Accessible tourism.
  Is there such a thing?

  Hall I

  Open to all | Lecture in English & Hebrew

  Read more about Accessible tourism.
  Is there such a thing?

  13:30 - 14:30

  Accessible tourism.
  Is there such a thing?

  13:30 - 14:30, Tuesday, February 11th

  Hall I

  Open to all | Lecture in English & Hebrew

  Event Details

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  One of the tourism brands being developed by the Israel Ministry of Tourism, in the understanding that this has huge tourism potential on an international scale.

  Accessible tourism, which covers a wide spectrum, has the largest growth rate in the tourism field. In a world where 15% of the population is defined as people with disabilities, combined with a steadily rising life expectancy, this market segment has tremendous economic potential.

  The session, moderated by journalist Gal Gabai, will review what is happening globally and discuss how to make tourist and services and sites accessible to more than a billion potential tourists in Israel and around the world.

  Participants:

  • Dana Gazit, Brand Manager, Accessible Tourism, Israel Ministry of Tourism
  • Yuval Wagner, Founder, Accessible Israel
  • Tamar Wiesenfeld, national accessibility supervisor, Civil Service Commission
  • Zeev Margalit, Manager, Development Division, Israel Nature and Parks Authority
  • Martin Heng, Accessible Travel Manager, Lonelyplanet.com

  Moderator, Gal Gabai

• 14:00 - 15:00

  China Beyond Imagination with Hainan Airlines

  Hall G

  Open to all | Lecture in Hebrew

  Read more about China Beyond Imagination with Hainan Airlines

  14:00 - 15:00

  China Beyond Imagination with Hainan Airlines

  14:00 - 15:00, Tuesday, February 11th

  Hall G

  Open to all | Lecture in Hebrew

  

  Event Details

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  China Cultural Center Tel Aviv – Present the Cultural Center of Embassy of the People’s Republic of China in the State of Israel, Present the Center’s activities, courses and events taking place at the Cultural Center.

  Hainan Airlines – will introduce tourism of Hainan Province in China. In addition, will introduce the company’s flight routes and an aircraft service.

  In collaboration with: The Israel Association of Travel Agencies & Consultants.

• 14:00 - 15:00

  The Negev – the next international tourism brand
  Strategic presentation on developing the Negev as a leading tourism brand

  Hall H

  Open to all | Lecture in Hebrew

  Read more about The Negev – the next international tourism brand
  Strategic presentation on developing the Negev as a leading tourism brand

  14:00 - 15:00

  The Negev – the next international tourism brand
  Strategic presentation on developing the Negev as a leading tourism brand

  14:00 - 15:00, Tuesday, February 11th

  Hall H

  Open to all | Lecture in Hebrew

  

  Event Details

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  The Negev represents a marketing opportunity to increase incoming tourism, given the attractive tourism offerings for tourists from Europe, especially during the winter season.

  The Dead Sea Government Preservation Company is responsible for developing the new strategic plan for the Negev.

  Development of infrastructure and tourism products in the Negev will ensure greater tourist choices across seasons and regions and increase incoming tourism, while achieving the country’s socio-economic goals in the south.

  Participants:

  • Amir Halevi, Director-General, Israel Ministry of Tourism
  • Shimi Daniel, CEO, The Dead Sea Government Preservation Company

  Host:

  Dikla Cohen-Sheinfeld, Israel Ministry of Tourism

• 14:30 - 16:30

  Limassol Reborn

  Hall K

  Open to all | Lecture in English

  Read more about Limassol Reborn

  14:30 - 16:30

  Limassol Reborn

  14:30 - 16:30, Tuesday, February 11th

  Hall K

  Open to all | Lecture in English

  

  Event Details

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  The beautiful coastal city of Limassol (Cyprus) introduces the new arrivals that enrich the tourist  experience: newly opened hotels, casino, sea side infrastructure, new services etc.

• 15:00 - 16:00

  DISCOVER S-CRUISES RUSSIAN RIVERS.
  FLEET, SERVICE, ITINERARIES.

  Hall I

  Open to all | Lecture in English

  Read more about DISCOVER S-CRUISES RUSSIAN RIVERS.
  FLEET, SERVICE, ITINERARIES.

  15:00 - 16:00

  DISCOVER S-CRUISES RUSSIAN RIVERS.
  FLEET, SERVICE, ITINERARIES.

  15:00 - 16:00, Tuesday, February 11th

  Hall I

  Open to all | Lecture in English

  

  Event Details

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  Get know about river cruises in Russia. The most comfortable way to discover series of places in one trip. Russia is not just big and world known cities as Moscow and St.Petersburg, but  also ancient and remote places as Uglich, Kazan, Valaam, Astrakhan, Rostov on Don and others.

  One of biggest cruise operators in Russia,S-Cruises, started its history in 2003. Since then, the company strictly follows the motto: we strives to make cruisers happy.

  During the talk, S-Cruises team will walk you through its fleet, service and destinations around the country. For season 2020, the cruise company prepared special program for international guests on its signature ships: MS Moonlight Sonata and MS Swan Lake.

  Prepare for an informative talk how to get familiar not just with the cruise company, but with a beautiful and so rich on history- Russia.

• 16:00 - 17:00

  ROMANIA A BIG SURPRISE

  Hall G

  Open to all | Lecture in English

  Read more about ROMANIA A BIG SURPRISE

  16:00 - 17:00

  ROMANIA A BIG SURPRISE

  16:00 - 17:00, Tuesday, February 11th

  Hall G

  Open to all | Lecture in English

  

  Event Details

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  Explore the Carpathian Garden

• 17:30 - 18:30

  NEXT STOP – PORTUGAL

  Hall G

  Open to all | Lecture in English

  Read more about NEXT STOP – PORTUGAL

  17:30 - 18:30

  NEXT STOP – PORTUGAL

  17:30 - 18:30, Tuesday, February 11th

  Hall G

  Open to all | Lecture in English

  

  Event Details

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  Portugal always has old & new gems to be discovered.

  Presentations from various regions – finest wines, gastronomy, surf, biking, hiking, blue whales, wild life, birdwatching and much more…

  Bem-vindos a PORTUGAL!

• 19:00

  IMTM AFTER PARTY

  21 Levontin St. | Abraham Hostel Tel Aviv

  Open to all | subject to registration

  Read more about IMTM AFTER PARTY

  19:00

  IMTM AFTER PARTY

  19:00 Tuesday, February 11th

  21 Levontin St. | Abraham Hostel Tel Aviv

  Open to all | subject to registration

  

  Event Details

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  The official IMTM after party

  So after all the mingling, networking, lectures and all the business making, it’s time to get rid of the suit, loosen up the tie and come celebrate with us!

  What’s waiting for you at the party?

  • A party and live band show
  • 2 free drinks at the bar, and cool special cocktails
  • Tasty snacks to make you smile

  Good loose vibes

  Register Now

  Sign up is required for entry

  The entrance is for IMTM participants only

Wednesday, February 12th

• 09:30 - 10:00

  Ministry of Tourism presentation for the hosted buyers

  Hall I

  By invitation

  Read more about Ministry of Tourism presentation for the hosted buyers

  09:30 - 10:00

  Ministry of Tourism presentation for the hosted buyers

  09:30 - 10:00, Wednesday, February 12th

  Hall I

  By invitation
• 10:00 - 11:00

  Tourists out!
  Over-tourism in Amsterdam –
  How to turn the problem of over-tourism in major cities into a tourism opportunity in the periphery

  Hall H

  Open to all | Lecture in English

  Read more about Tourists out!
  Over-tourism in Amsterdam –
  How to turn the problem of over-tourism in major cities into a tourism opportunity in the periphery

  10:00 - 11:00

  Tourists out!
  Over-tourism in Amsterdam –
  How to turn the problem of over-tourism in major cities into a tourism opportunity in the periphery

  10:00 - 11:00, Wednesday, February 12th

  Hall H

  Open to all | Lecture in English

  

  Event Details

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  Panel and Lectures

  Over-tourism in Amsterdam has resulted in the development of new tourist areas in the city’s periphery. How did Amsterdam develop their strategy of an alternative tourism product?

  What can Israel learn from Holland regarding development of the Negev as a solution for spreading tourism away from the center of the country?

  The Dutch province of Brabant recognized the marketing opportunity and is working to develop and brand a tourism product around the painter Vincent Van Gogh. The presentation will include an analysis of their activities, within the framework of the Regional Tourism Organization, and the Van Gogh Sites Foundation, which work to reduce overcrowding in Amsterdam, and achieve a more efficient and sustainable geographical and seasonal distribution.

  Participants: 

  • Amir Halevi, Director-General, Israel Ministry of Tourism
  • Frank van den Eijnden, CEO Van Gogh Brabant
  • Heleen Huisjes, CEO, Visit Brabant
  • Shahar Shilo, Director Negev Highlands Tourism, lecturer at Ben-Gurion University’s Department of Hotel and Tourism Management, licensed tour guide and marketing specialist
  • Osnat Broshi-Chen, researcher and specialist in creative and alternative tourism
  • Skype: Marco Karssemkers, Eindhoven Municipality.

  Host: Michal Manor

• 10:00 - 12:00

  B2B Meeting between participants in the Hosted Buyers Program and members of the Israel Incoming Tour Operators Association

  Hall M

  By invitation

  Read more about B2B Meeting between participants in the Hosted Buyers Program and members of the Israel Incoming Tour Operators Association

  10:00 - 12:00

  B2B Meeting between participants in the Hosted Buyers Program and members of the Israel Incoming Tour Operators Association

  10:00 - 12:00, Wednesday, February 12th

  Hall M

  By invitation

  

  Event Details

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  B2B Meeting between participants in the Hosted Buyers Program of the Ministry of Tourism who are coming within the framework of the Exhibition, and members of the Israel Incoming Tour Operators Association – which is responsible for bringing about 51% of the tourist trade to Israel: including organized tours, international conferences, incentive tours by international companies and organizations, and more.

  Meetings will be conducted between participants in the Program and members of the Association, during which they will get to know each other and will have the opportunity to establish business collaborations intended to  increase incoming tourism to Israel.

• 10:00 - 11:00

  Digital & Innovation Conference
  When tourism meets Facebook

  Hall F

  Open to all | Lecture in English

  Read more about Digital & Innovation Conference
  When tourism meets Facebook

  10:00 - 11:00

  Digital & Innovation Conference
  When tourism meets Facebook

  10:00 - 11:00, Wednesday, February 12th

  Hall F

  Open to all | Lecture in English

  

  Event Details

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  Facebook’s Community Managers Group is celebrating a year’s activities by a thousand community managers along with Facebook’s global Community Leadership Circles. The program operates in 47 countries, in 109 different cities.

  The panel will feature prominent Facebook tourism community managers and bring successful case studies on how tourism can be leveraged through communities.

  The event is aimed not only at Facebook group community managers but at the tourism industry, which faces advertising challenges through pages that now receive very low organic exposure. Through Facebook activity groups, the brand can be reinforced at lower costs than costly campaigns through pages. The target audience for the panel are private tourism offices and government tourism bureaus who want to target and reach a targeted audience found in communities. The panel will analyze trends in the communities around the world and see how companies and government organization are courting community managers, providing examples from the panel members and other case studies we will present at the event. Community managers are the high-quality influencers today who can bring the exact target audience to the client.

  Rafi Barbiro

  Community Leader in Facebook’s Community Leadership Circles, which includes more than 1,000 passionate Israeli leaders, working alongside them and guiding them in building and developing value-driven communities of their own.

  Working with brands to assist in developing effective marketing strategies through the use of targeted content.

  Was a journalist and content creator with 20 years of experience working in some of Israel’s most prominent media platforms (print, digital, TV and radio).

  Rafi is also a film producer (BBC & Fly Guy Show), with one of his short films being nominated for an Oscar.

  Yael Oren

  Community maker, an expert in community development as a marketing and intraorganizational tool. A lecturer in the Academic Center for Law and Business and in Jolt, the Community Managers’ community leader- Facebook Community Leadership Circles: Israel, on behalf of International Facebook, an advisor in “Maof”, the founder of Engage and the founder of Ahuki Community.

• 10:00 - 11:00

  Innovation Vs. traditional tourism – how to transform a city to a Travel Tech leader

  Hall G

  Open to all | Lecture in English

  Read more about Innovation Vs. traditional tourism – how to transform a city to a Travel Tech leader

  10:00 - 11:00

  Innovation Vs. traditional tourism – how to transform a city to a Travel Tech leader

  10:00 - 11:00, Wednesday, February 12th

  Hall G

  Open to all | Lecture in English
• 11:00 - 13:00

  BUSINESS OPPORTUNITIES WITH THE ISRAEL ASSOCIATION OF TRAVEL AGENTS MEMBERS – CROATIA

  Hall K

  Open to all

  Read more about BUSINESS OPPORTUNITIES WITH THE ISRAEL ASSOCIATION OF TRAVEL AGENTS MEMBERS – CROATIA

  11:00 - 13:00

  BUSINESS OPPORTUNITIES WITH THE ISRAEL ASSOCIATION OF TRAVEL AGENTS MEMBERS – CROATIA

  11:00 - 13:00, Wednesday, February 12th

  Hall K

  Open to all
• 11:00 - 12:00

  DIGITAL & INNOVATION CONFERENCE
  PROMOTING TOURISM DESTINATIONS IN DIGITAL MEDIA

  Hall F

  Open to all | Lecture in English

  Read more about DIGITAL & INNOVATION CONFERENCE
  PROMOTING TOURISM DESTINATIONS IN DIGITAL MEDIA

  11:00 - 12:00

  DIGITAL & INNOVATION CONFERENCE
  PROMOTING TOURISM DESTINATIONS IN DIGITAL MEDIA

  11:00 - 12:00, Wednesday, February 12th

  Hall F

  Open to all | Lecture in English

  

  Event Details

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  Top of the Funnel

  “Promoting tourism destinations in digital media: Selected Case Studies from around the world”

  A One Hour event, where “Lametayel”, The leading Travel & Tourism website in Israel, hosts representatives of tourism boards from around the world. Each one will give an 8-minute presentation, showcasing a prominent digital marketing campaign of their own, aiming to promote tourism to their respective destinations and address each country’s challenges.

  In addition, at 11:45 a.m. – Announcement of Top 15 Favorite Travel Destinations for Israelis In 2019

  Speakers:

  • Juan Luis López Vázquez, Marketing Manager, SPAIN
  • Ilanit Melchior, Tourism Director Jerusalem Development Authority
  • Manjiri Kamalapurkar, Tourist Information Officer, India Tourism Bureau
  • Lauren Pace, Director of Global Marketing and Trade, Florida Tourism Bureau
• 11:30 - 12:30

  Agoda.com leading Online Travel Agency lands in Israel

  Hall G

  Open to all | Lecture in English

  Read more about Agoda.com leading Online Travel Agency lands in Israel

  11:30 - 12:30

  Agoda.com leading Online Travel Agency lands in Israel

  11:30 - 12:30, Wednesday, February 12th

  Hall G

  Open to all | Lecture in English

  

  Event Details

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  Company presentation and latest news about our brand strategy in Israel- Get to know more about Agoda.com, one of the leading OTAs in the world which recently chose to focus on Israel as a destination.

• 11:30 - 12:30

  Bloggers have (finally) arrived in the western Negev
  The marketing success and power of influencers in social media

  Hall H

  Open to all | Lecture in English & Hebrew

  Read more about Bloggers have (finally) arrived in the western Negev
  The marketing success and power of influencers in social media

  11:30 - 12:30

  Bloggers have (finally) arrived in the western Negev
  The marketing success and power of influencers in social media

  11:30 - 12:30, Wednesday, February 12th

  Hall H

  Open to all | Lecture in English & Hebrew

  

  Event Details

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  Panel / Lectures

  Bloggers and social networks are now a leading tool in marketing, especially when it comes to new tourist areas.

  Danny Biran, chairman of the Bloggers Association, will present the “Delegation” initiative, which visited Sderot, Ashkelon and the western Negev (Gaza periphery) communities in January, to showcase the way bloggers work and the marketing power of social networks in the tourism field.

  Bloggers in different fields:

  • Galit Keder, tourism blogger
  • Hadas Kremzin, representing the tourism providers in the Gaza periphery
  • Yanina Zeslavsky, blogger who participated in the Delegation initiative to Sderot
  • Gil Hovav, Chairman, ITM, Tourism Marketing Association
  • Victoria Urbaneck, Austrian blogger hosted in the Negev by the Tourism Ministry

  Host: Danny Biran

• 12:00 - 13:00

  Looking to the Future of Tourism –
  With high school students of tourism majors

  Hall I

  Closed event for students

  Read more about Looking to the Future of Tourism –
  With high school students of tourism majors

  12:00 - 13:00

  Looking to the Future of Tourism –
  With high school students of tourism majors

  12:00 - 13:00, Wednesday, February 12th

  Hall I

  Closed event for students

  

  Event Details

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  Certificate of Excellence Ceremony

  An engaging conversation with outstanding high school students studying tourism as their major.  How do they see the future for the tourism world and how do they intend to integrate into the industry?

  Presentation of certificates.

  Participants:

  • Tourism major students from Darca School, Netivot
  • Hadar Orlowitz (teacher)
  • Teachers and students from tourism majors from around the country
• 12:00 - 13:00

  COCKTAIL WITH THE MEMBERS OF THE ISRAEL INCOMING TOUR OPERATORS ASSOCIATION AND THE HOSTED BUYERS

  Foyer 2nd Floor

  By invitation

  Read more about COCKTAIL WITH THE MEMBERS OF THE ISRAEL INCOMING TOUR OPERATORS ASSOCIATION AND THE HOSTED BUYERS

  12:00 - 13:00

  COCKTAIL WITH THE MEMBERS OF THE ISRAEL INCOMING TOUR OPERATORS ASSOCIATION AND THE HOSTED BUYERS

  12:00 - 13:00, Wednesday, February 12th

  Foyer 2nd Floor

  By invitation
• 12:00 - 13:00

  DIGITAL & INNOVATION CONFERENCE
  CORPORATE OPEN INNOVATION & THE TRAVELTECH NATION

  Hall F

  Open to all

  Read more about DIGITAL & INNOVATION CONFERENCE
  CORPORATE OPEN INNOVATION & THE TRAVELTECH NATION

  12:00 - 13:00

  DIGITAL & INNOVATION CONFERENCE
  CORPORATE OPEN INNOVATION & THE TRAVELTECH NATION

  12:00 - 13:00, Wednesday, February 12th

  Hall F

  Open to all

  

  Event Details

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  The lecture is intended to expose managers, owners and various corporate leaders to the importance of collaboration with startups and other external entities, such as academia and other corporations, in order to enable corporations to keep up with technological changes.

  The lecture exposes the corporate representatives to what happened to corporations who did not keep up with the change (IE. Thomas Cook, Nokia, Agfa and others), under the clear message that “what was – will not continue”, meaning that organizations must move forward, change and adapt in order to keep up the rapid technological change. Internal innovation departments simply do not have the tools, nor the ability survive in this changing world without the assistance of startups.

  During the lecture, Mr Green will present corporations that have changed industries significantly thanks to their reliance on advanced technologies and will present examples of possible future competitors that corporations might not have imagined that would disturb the industry.

  The lecture includes a presentation of the Startup Nation and the travel international corporations who choose to come to Israel in order to get their hands on the next Waze. Mr Green will explain why they choose to come to Israel as the TravelTech Nation, and what makes the perfect place in order to innovate.

  The lecture presents the challenges of integrating innovation in large organisations and offers various helpful tips for tackling the challenges in order to integrate innovation successfully.

• 13:00 - 14:00

  Traveling the World in search of Food –
  culinary tourism as a leading niche market in global tourism

  Hall H

  Open to all | Lecture in Hebrew

  Read more about Traveling the World in search of Food –
  culinary tourism as a leading niche market in global tourism

  13:00 - 14:00

  Traveling the World in search of Food –
  culinary tourism as a leading niche market in global tourism

  13:00 - 14:00, Wednesday, February 12th

  Hall H

  Open to all | Lecture in Hebrew

  

  Event Details

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  Panel / Lecture / Tastings

  Culinary tourism and the culture of food and wine have increased in popularity, especially as part of the tourism product in Israel and around the world.

  The panel will present Israel’s culinary transformation; How food, a basic necessity, is now an enjoyable element of the tourism product; how culinary tourism has grabbed a central place on the local tourist map. We will examine if the success of Israeli chefs in the world has impacted on the numbers of incoming tourists, who are interested in Israeli cuisine; On culinary tourism as a magnet for focused tours; About branding a region / city as a culinary destination; Culinary tourism during a crisis – especially in the south; The impact of traditional,  digital and social media on culinary tourism and more

  Participants:

  • Tzeela Gordenchuk, Owner, Tzeela Dairy in the Western Negev
  • Orna Ben Haim, Communication and culinary event consultant
  • Yael Kornfeld, manager People Love People community
  • Nurit Poran, culinary tour guide in the North
  • Atalya Ein Mor, chef and cooking workshop host
  • Hila Alpert, chef and culinary journalist

  Host: Ariela Aflalo

• 14:30 - 15:30

  Turbo – the Tourism Ministry’s new accelerator that helps entrepreneurs and local authorities in tourism development

  Hall I

  Open to Representatives of local authorities / tourism associations, entrepreneurs | Lecture in Hebrew

  Read more about Turbo – the Tourism Ministry’s new accelerator that helps entrepreneurs and local authorities in tourism development

  14:30 - 15:30

  Turbo – the Tourism Ministry’s new accelerator that helps entrepreneurs and local authorities in tourism development

  14:30 - 15:30, Wednesday, February 12th

  Hall I

  Open to Representatives of local authorities / tourism associations, entrepreneurs | Lecture in Hebrew

  Event Details

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  The Tourism Initiatives Division in the Tourism Ministry operates Turbo, the new tourism accelerator of the Ministry which assists entrepreneurs and local authorities in all the activities required to establish and develop tourism ventures.

  The ministry complements this business assistance with the development of relevant public infrastructure and investments under the Capital Investment Encouragement Law.

  This year, the ministry decided to accelerate the promotion of new businesses and ventures in the Negev as part of its development as a new international brand.

  All of these will be included in the panel discussion.

• 14:30 - 15:30

  The Sugihara Route – A journey in the footsteps of the righteous among nations

  Hall G

  Open to all | Lecture in Hebrew

  Read more about The Sugihara Route – A journey in the footsteps of the righteous among nations

  14:30 - 15:30

  The Sugihara Route – A journey in the footsteps of the righteous among nations

  14:30 - 15:30, Wednesday, February 12th

  Hall G

  Open to all | Lecture in Hebrew

  

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  Outside the classic tourist routes in Japan, there is another Japan, just as marvelous, that treasures within, the amazing story of a person who tens of thousands of Jews around the world owe their lives to. In our lecture, we will present the story of Sempo Sugihara and the new touristic route that follows his footsteps and is a must for Israeli and Jewish visitors to Japan.

• 15:00 - 18:00

  The Israeli tour guide assembly 2020

  Hall F

  By invitation

  Read more about The Israeli tour guide assembly 2020

  15:00 - 18:00

  The Israeli tour guide assembly 2020

  15:00 - 18:00, Wednesday, February 12th

  Hall F

  By invitation

  

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  The Israeli Overseas Tour Guides Association was founded in 2014 with the purpose to provide a haven for all Israeli overseas tour guides and to deal with their professional advancement.

  This will be the Israeli Overseas Tour Guides Association’s fifth assembly.  During the assembly, we will provide a summary of our 2019 activities and a presentation of our plans for 2020.

  For more info: itla.org.il

• 16:00 - 17:00

  Taiwan – East Asia’s mountain paradise

  Hall G

  Open to all Trade and Media | Lecture in Hebrew

  Read more about Taiwan – East Asia’s mountain paradise

  16:00 - 17:00

  Taiwan – East Asia’s mountain paradise

  16:00 - 17:00, Wednesday, February 12th

  Hall G

  Open to all Trade and Media | Lecture in Hebrew

  

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  Taiwan Tourism Bureau’s theme for 2020 is Year of Mountain Tourism. Come learn about the top mountain peaks and trails that are a must hike for Israelis that love the outdoors. You will also make the connections you need to start building itineraries to Taiwan, and learn how you can get onto our next trade familiarization trip and collaborate with us on your marketing efforts. There will be a lucky draw exclusively for workshop attendees with great Taiwanese prizes including tea sets and whisky, while the first 50 attendees to arrive will receive an exclusive gift bag of Taiwanese gifts (A business card is required)! This workshop is open to Israeli trade and media.